It really is no secret that, in spite of what some artists seem to consider recently, that you require a website to be taken significantly and to have a household base for your art, a position for collectors to sign up for a publication, a place where you can showcase things for sale and acquire payments.
You can see on our framework “Web site” correct there in the “Viewers” circle, but it also is represented by that black band in between “Real Followers” and “Solutions” – it is an online interface where people today trade their tough earned funds for the goods you promote.
There are several methods to established up an artwork web-site. There are large generic website builders, this kind of as Squarespace and, with a little bit of perform, you can even set these generic web site builders up to acquire income. Though, to be truthful, most artist internet websites I see designed on these types of builders absence a complete large amount of attributes that collectors truly appreciate. Does your web site have a exceptional website page for every artwork? Does it have a close-up zoom of each individual piece? Do you clearly show framed and unframed views? Do you present the price with and with no the body? Can I watch the piece in a space? Can I whip out my apple iphone and look at the piece on the wall in MY home? Do you have your most current function on the web site simply because it can be so straightforward to incorporate a piece? Can I indicator up for your newsletter on your web-site? Can I get a great art print of a piece in a custom sizing that will work for me?
All of the things I stated above, you get out of the box with FASO Artist Internet websites. I dare say, you will have a heck of a time employing most of individuals on Squarespace and, even if you do, it will be a big ache and you would not continue to keep it up to date as you increase new artwork. You could possibly not care about that, but your prospects do.
Regardless, there is one particular other issue lots of artists have to have to transform their art into a actual, advertising small business – and that is awareness. If you really don’t know how to market place your art adequately, the place do you turn to discover? You is not going to get any support from most tech companies – you are blessed if most of them even deliver excellent assist.
If you don’t know how to market your artwork, you can expect to in all probability acquire a ebook, ask a mate, or, if you are genuinely severe, work with a coach of some variety who will deliver videos, prepared details, classes, webinars and possibly a single-on-a single advice. This will vary from hundreds to 1000’s of dollars. And there unquestionably are numerous very good selections out there! It really is just that they are high priced.
But, there is an straightforward way to get obtain to marketing and advertising information in the kind of posts, playbooks, video clips and stay sessions. In addition, this is not going to cost you any a lot more than you shell out for a site. And ideal of all, you can get accessibility to a entire neighborhood of artists and advertising and marketing experts – all over again – all included with your web-site.
If you transfer your artwork internet site to FASO Artist websites, you get access to the FASO Promoting Middle and all our sources and experts. This community is value as much, and in some situations much more, than other solutions you will shell out hundreds or hundreds of pounds for.
Here’s an illustration of what our group looks like, available correct within every single paying out FASO Member’s account: